blogging for business

Business Blogging Best Practices


What is the first thing that comes to mind when someone mentions the word ‘blogging’? Typically, most people think if just written content on a website such as blogger or wordpress, and that’s about it. But blogging is so much more! Speaking of building blogs, check out our building tips.


A true blog is a channel that houses your content. ALL of your content. You can put written words, videos, podcasts, whatever on there.


This content and how you manage it is really what will get your channel going and get you higher in those rankings. Proper blog management is crucial to the success of your content and your channel. You can see an example of this at


As has been stated many times before, content is king. You absolutely need to get your content up and out there for the world to see. And you need to do it in a regularly scheduled manner, so content scheduling is very important to the management of your blog.


You also need to make sure that you are tagging your content appropriately. Google looks at the hints in your content, and how you categorize it, in order to rank your site properly. If you tag that content wrong and categorize it incorrectly, then your site will have serious issues getting ranked properly.


You also HAVE to pay attention to your internal linking. Tossing up links randomly will, at first, get you that link juice you want. THEN, Google will figure out you are trying to game the system and you really don’t know what you’re doing. You will drop ranks faster than the average beat drops.


Getting your navigation done correctly is also crucial. Think about it, if you hop on a site to read an article, and then have no easy way to get to the rest of the site, you are going to hop off pretty quick, and probably not come back. So you have to pay attention to how easy it is to navigate your site.


Pay attention to what you’re doing. Don’t just half ass everything on your blog, and you will most definitely get yourself a solid blog going. And as we all know by now, a solid blog can be a great way to bring in some excellent income for you and your family.


One of the best ways to figure out if you are doing the whole blog management gig correctly is to take a look at your site from an outside perspective. Does it look like a site that you want to go to and stay on? Does it make sense? Does it look cool? No? Do it again.


Bottom line is, if you don’t take the time to do these steps correctly and actually make your blog the best it can be, then you are leaving money on the table and wasting everyone’s time, especially yours. Google will not rank a poorly done blog, and readers will not stay on one.